Responsibilities and Duties
- Manage and optimize app-focused ad campaigns:
- Manage ad campaigns on platforms like Google Ads, Facebook Ads, TikTok, and
Apple Search Ads and other channels, with a focus on user acquisition and in-app conversions; - Oversee email marketing campaigns to engage both current and potential customers;
- Continuously optimize campaigns by adjusting budgets and targeting strategies to enhance user experience and acquisition;
- Manage ad campaigns on platforms like Google Ads, Facebook Ads, TikTok, and
- Performance Analysis & Reporting:
- Monitor and analyze campaign data, evaluating performance to recommend improvements;
- Generate regular reports with insights focused on user acquisition and engagement;
- A/B Testing & Content Optimization:
- Test various ad creatives, formats, and audiences to identify the most effective combinations that drive app installs and user engagement;
- Refine ad content and design based on test results to improve campai effectiveness;
- Strategic Research & Implementation:
- Conduct keyword and competitor research to enhance campaign strategies;
- Keep up with mobile advertising trends and implement best practices to ensure optimal outcomes;
- Budget management and forecasting:
- Efficiently manage budgets to maximize ROI and forecast future needs based campaign performance;
- Other duties (if any): Complete any additional tasks as assigned by the Line Manager.
Qualifications and Skill
- Education: Bachelor’s Degree in Marketing, Business Administration, Communications, or a related fiel
- Experience: At least 2 years in performance advertising, especially with mobile app campaigns (Google Ads, Facebook Ads, TikTok Ads, Apple Search Ads);
- Analytical Skills: Proficient in metrics like CPI, CPA, ROAS; familiar with tools such Google Analytics and mobile attribution platforms (e.g., AppsFlyer, Adjust, CleverTap…);
- Mobile Market Knowledge: Strong understanding of app marketing trends and user behavior;
- Organizational Skills: Ability to manage multiple campaigns effectively and optimize based on data insights;
- Creativity: Capable of creating engaging ad content and testing different approaches for performance;
- Language: Good communication skills in English;
- Equipment: Must have a personal laptop;
- Strong collaboration and communication skills;
- Ability to work independently and adapt to changing situations;
- Mature, detail-oriented, and results-driven.
Why You’ll Love Working Here
- Professional development: Upgrade your skills and ignite your career;
- Collaborative atmosphere: Everyone works together to execute the mission;
- Team spirit: Caring for our people and bonding together are musts for us;
- Dynamic growth: Our teams are scaling up quickly as the recruiting market is booming. There’s no better time than now to come on board;
- Kubet has a diverse, international, and supportive community culture. Our English-speaking environment lets you improve your language skills.
